Eye Care - Blog

Know your cataract surgeon - Wednesday, May 23, 2007

Recently the old cliché, “The way to a man’s heart is through his stomach” obtained a whole new meaning.

A person was explaining to me a very successful marketing concept being used to increase cataract surgery volumes for surgeons. It is a simple concept to entice seniors into the physician’s office so the doctor can persuade them to have surgery.

The plan is executed by inviting seniors to get a FREE evaluation for cataracts and glaucoma. Seniors are further lured to come see the physician by offering them a breakfast or lunch at a local restaurant, compliments of the doctor. All of this -- free.

As transparent as this is, it seems many seniors look at this as an opportunity to get a free complete eye exam and a meal, even though the offer is only for a screening. After all, everyone needs cataract surgery sooner or later and most of their friends have had their cataracts removed. Why not get something for free in the process?

Unfortunately, during the screening evaluation the physician utilizes a very well developed, polished and charismatic bedside manner to persuade and convince the patient that they must have cataract surgery. The patient’s needs are minimized and the effects the cataracts are having on their lifestyle are exaggerated.

When making the decision to have cataract surgery, consider the following:

• Make sure the physician is more concerned for your well-being and needs than convincing you to have a surgery or any other procedure.
• Ask your friends and your regular doctor about the reputation of the physician and the clinic.
• Is the eye clinic well established in the community?
• Does the physician look to you to participate in determining when it is appropriate to have surgery or do they spend more time convincing or persuading you to have surgery?
• The physician's attitude should be like you are one of his/her family members.

When making medical decisions, you need to make the decision based on truthful information. Listen closely to what your physician is explaining to you so you can make the best decision. If you are expecting insurance to cover the surgery, make sure you ask what the requirements for Medical Necessity are for your plan and if your visual impairment meets those requirements. If you are still in doubt, ask questions and if still unsure, get a second opinion.

The Physicians and staff at Eye Care Center of Northern Colorado care about what is best for you and your health. Contact us by email or call (303) 772-3300. We are happy to answer your questions.

Jay

Labels: cataract surgeon, Cataract Surgeons Longmont Colorado, cataract surgery